The Staples commercial is back! From 1995, probably one of the best Christmas TV commercials ever, only it’s about Back-to-School. (Which is second-biggest retail event of the year, and often a harbinger of the Christmas forecast.)
I’m sure retailers are wishing it was the mid-to-late ’90s again, too. In 2009, they get excited about year-over-year increases of 1 percent. It hardly seems real that, in 1999, shoppers spent EIGHT PERCENT MORE at Christmas than they had in 1998. Imagine an 8 percent increase in anything now — besides unemployment and foreclosure rates.
Click to watch: Staples — Most Wonderful Time of the Year