Marketing 101

Boy, I am definitely going to keep this picture handy when people tell me Tinsel is too “negative” and bums them out about Christmas. Check out Wharton business school professor Joel Waldfogel’s new book:

k8972

I totally have to send this to my editor, Andrea — after all our go-arounds in the hunt for the right tone and feel of a nonfiction book about Christmas. Here’s her worst nightmare! Yes, rush right out and buy copies of Scroogenomics for the whole family! They’ll like it so much better than a Best Buy gift card. (Actually, I’ve skimmed through it a little. Obviously there’s a lot of logic here — Christmas is out of control, etc., here let’s plot it out on a chalkboard and call the whole thing off. Except what about people? Crazy, wonderful, wasteful people?)

Leave a Comment