Looks really matter
I got into newspapers in high school because I liked the way they look. In college, I chose writing and editing over design, but two decades later I keep wondering if I made the right choice.
We’ve been attempting a bit of visual branding with some of my longer reviews/essays about television in the Style section. This means deeper thoughts (haha) and most of all, Better Art. I’ve been loving these illos that we hired graphic artist Owen Freeman to do for Treme, Betty White, and my piece on mockumentaries. They give off a bit of an Alex Ross graphic novel realism …
What do you think? I think they’re sharp and nicely distant, almost spooky. Anything is better than canned art from wires and network publicity depts. Freeman is 5,000 x better.
This is one of the great benefits of the print product. For a variety of technical issues (and excuses) and freelancer legalese (I think?), these illos don’t ever make it online. I know the iPad age is upon us, so I hope to actually live to see the day when the Washington Post website (or app) is anywhere near as elegant to look at as the newspaper is.
Ah, newspaper design. I miss it.